Phase 1
Jan–Feb: admission landing page, enquiry tracking and early awareness ads.
Month-wise marketing plan
Phase 2
Mar–Apr: campus-tour reels, parent FAQs and application reminders.
Phase 3
May–Jun: summer engagement, results, teacher stories and remarketing.
Phase 4
Jul–Sep: student achievements, activities and parent testimonials.
Phase 5
Oct–Dec: next-session planning, open house and scholarship campaigns.
Campaign building blocks
Priority 1
Google Search campaigns for admission-intent keywords
Priority 2
Parent testimonial videos with consent
Priority 3
Open-house lead funnel: ad → landing page → call/WhatsApp follow-up
Priority 4
School website speed, mobile UX and enquiry tracking
Recommended OxDigital services
Frequently asked questions
Is this calendar suitable for every city?
The structure works across India, but offers, seasonality, local events, competition and language should be adapted for the target city.
How should campaign performance be measured?
Track qualified enquiries, calls, appointments or visits—not only reach and likes. Use conversion tracking and a consistent follow-up process.
Can OxDigital customise this plan?
Yes. OxDigital can build a city-, budget- and goal-specific plan with campaigns, creatives, landing pages and reporting.
Ready to turn this plan into leads?
OxDigital can connect the strategy, creatives, website, ads and automation for your business.