Phase 1
Jan–Mar: New Year, winter specials, Valentine’s and Holi campaigns.
Month-wise marketing plan
Phase 2
Apr–Jun: summer menu, mango specials, family dining and delivery offers.
Phase 3
Jul–Sep: monsoon reels, friendship campaigns, Onam and Ganesh Chaturthi.
Phase 4
Oct–Dec: Navratri menus, Diwali gifting, party bookings and Christmas.
Campaign building blocks
Priority 1
Food reels with strong first three seconds
Priority 2
Google Business Profile menu, photos and review responses
Priority 3
Nearby-customer Search and Maps campaigns
Priority 4
Weekend offer testing without training customers to expect discounts
Recommended OxDigital services
Frequently asked questions
Is this calendar suitable for every city?
The structure works across India, but offers, seasonality, local events, competition and language should be adapted for the target city.
How should campaign performance be measured?
Track qualified enquiries, calls, appointments or visits—not only reach and likes. Use conversion tracking and a consistent follow-up process.
Can OxDigital customise this plan?
Yes. OxDigital can build a city-, budget- and goal-specific plan with campaigns, creatives, landing pages and reporting.
Ready to turn this plan into leads?
OxDigital can connect the strategy, creatives, website, ads and automation for your business.