Phase 1
Jan–Mar: New Year investment intent, budget announcements and Holi site visits.
Month-wise marketing plan
Phase 2
Apr–Jun: Akshaya Tritiya, ready-to-move inventory and NRI lead nurturing.
Phase 3
Jul–Sep: monsoon site content, Independence offers and Ganesh campaigns.
Phase 4
Oct–Dec: Navratri, Dussehra, Diwali, year-end inventory and New Year previews.
Campaign building blocks
Priority 1
Project landing pages with location, configuration and clear disclaimers
Priority 2
Search campaigns separated by project and buyer intent
Priority 3
Site-tour video, construction update and neighbourhood content
Priority 4
Fast lead routing with WhatsApp, call tracking and follow-up stages
Recommended OxDigital services
Frequently asked questions
Is this calendar suitable for every city?
The structure works across India, but offers, seasonality, local events, competition and language should be adapted for the target city.
How should campaign performance be measured?
Track qualified enquiries, calls, appointments or visits—not only reach and likes. Use conversion tracking and a consistent follow-up process.
Can OxDigital customise this plan?
Yes. OxDigital can build a city-, budget- and goal-specific plan with campaigns, creatives, landing pages and reporting.
Ready to turn this plan into leads?
OxDigital can connect the strategy, creatives, website, ads and automation for your business.