SMARTER DECISIONS.
BETTER NUMBERS.
Practical digital marketing calculators and campaign utilities. Instant results, no login and no data sent to our server.
Google Ads Budget Planner
Estimate spend, clicks, leads and cost per lead based on your own assumptions.
Estimates assume all budget is spent at a constant CPC and conversion rate. Actual results vary.
ROAS Calculator
Understand how much revenue your advertising generates relative to ad spend.
ROAS measures attributed revenue, not net profit. Attribution and tracking accuracy affect results.
CPC & CPA Calculator
Calculate cost per click, conversion rate and cost per acquisition from campaign totals.
Lead Conversion Calculator
Estimate sales, conversion rates and revenue from your lead pipeline.
Break-even ROAS
Calculate the ROAS required to cover advertising costs using contribution margin.
Excludes fixed overheads, tax and other costs. For profitability decisions, include all relevant expenses.
UTM Link Builder
Generate properly encoded campaign tracking URLs for Google Analytics and other tools.
SEO Snippet Preview
Draft your page title and description, and preview an approximate search listing.
Google may rewrite snippets. Character counts are guidance only; actual truncation depends on rendered pixel width and device.
Engagement Rate Calculator
Calculate post engagement as a percentage of reach or followers.
Reach-based and follower-based engagement use different denominators; compare like with like.
Turn these numbers into a strategy.
Our team can help you translate estimates into an actionable campaign plan.
