Phase 1
Jan–Mar: preventive health, cancer awareness, women’s health and seasonal care.
Month-wise marketing plan
Phase 2
Apr–Jun: World Health Day, allergy/heat guidance, tobacco awareness and yoga.
Phase 3
Jul–Sep: Doctors’ Day, monsoon health, nutrition and speciality education.
Phase 4
Oct–Dec: mental wellbeing, diabetes awareness, winter care and year-end check-ups.
Campaign building blocks
Priority 1
Accurate educational content reviewed by the clinic
Priority 2
Google Business Profile services, appointment links and fresh photos
Priority 3
Local SEO pages for treatments and service areas
Priority 4
Ethical Google Ads with no miracle or guaranteed-treatment claims
Recommended OxDigital services
Frequently asked questions
Is this calendar suitable for every city?
The structure works across India, but offers, seasonality, local events, competition and language should be adapted for the target city.
How should campaign performance be measured?
Track qualified enquiries, calls, appointments or visits—not only reach and likes. Use conversion tracking and a consistent follow-up process.
Can OxDigital customise this plan?
Yes. OxDigital can build a city-, budget- and goal-specific plan with campaigns, creatives, landing pages and reporting.
Ready to turn this plan into leads?
OxDigital can connect the strategy, creatives, website, ads and automation for your business.