Phase 1
Jan–Mar: exam preparation, crash courses, mock tests and final revision.
Month-wise marketing plan
Phase 2
Apr–Jun: results, new batches, scholarship tests and summer skill courses.
Phase 3
Jul–Sep: demo classes, student routines, Teachers’ Day and doubt-solving content.
Phase 4
Oct–Dec: early admissions, board preparation and next-year batch launches.
Campaign building blocks
Priority 1
Scholarship-test registration funnel
Priority 2
Result stories with transparent context and student consent
Priority 3
Demo-class campaigns with reminder automation
Priority 4
Course landing pages with syllabus, faculty, FAQs and enquiry CTA
Recommended OxDigital services
Frequently asked questions
Is this calendar suitable for every city?
The structure works across India, but offers, seasonality, local events, competition and language should be adapted for the target city.
How should campaign performance be measured?
Track qualified enquiries, calls, appointments or visits—not only reach and likes. Use conversion tracking and a consistent follow-up process.
Can OxDigital customise this plan?
Yes. OxDigital can build a city-, budget- and goal-specific plan with campaigns, creatives, landing pages and reporting.
Ready to turn this plan into leads?
OxDigital can connect the strategy, creatives, website, ads and automation for your business.