Project Overview
This case study details how we partnered with Vivid Wellness, a new wellness clinic in Jaipur, to transform their online presence. The goal was to build a strong brand, connect with their target audience, and drive a measurable increase in online appointment bookings. We executed a dynamic social media marketing project that involved a compelling content strategy, targeted paid social campaigns, and proactive community engagement. The result was a dramatic boost in brand awareness and a clear path from social media follower to paying client.
Challenges
- Low brand recognition and a small social media following.
- Difficulty converting social media interest into actual appointment bookings.
- Struggling to convey the unique value of their wellness services to a new audience.
- Inconsistent content that did not align with their professional brand.
Solutions
- Developed a comprehensive social media strategy focused on high-quality visual content and informative posts about wellness.
- Launched targeted paid social media campaigns to reach a specific audience based on demographics and interests.
- Implemented an active community management plan to engage with followers, answer questions, and build a loyal online community.
- Created a clear call-to-action on all platforms to drive direct online bookings and increase conversion rates.