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Boost for the Bakery by Digital Marketing
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- Boost of sale by Google Business Profile
Project Overview
This case study focuses on a beloved bakery in Jaipur, The Local Bite, and its journey to increase foot traffic and grow in-store sales. The goal was to establish a strong online presence to make it easier for new customers to find the business. We executed a comprehensive local SEO project focused on optimizing the Google Business Profile, building a strong local reputation, and attracting high-intent customers who were ready to visit. The result was improved local search visibility and a significant boost in business from organic channels.
Challenges
- Low visibility in Google Maps and local search results.
- Minimal online presence with very few customer reviews.
- No clear path for new customers to find the bakery online.
- Struggling to compete with other well-established local cafes and bakeries.
Solutions
- Conducted a full audit and optimized the Google Business Profile with accurate information, professional photos, and clear service listings.
- Implemented a strategic review management plan to encourage and respond to customer feedback, building a five-star rating.
- Launched a local citation building campaign to ensure business details were consistent across all major online directories.
- Created geo-targeted content and posts on the Google Business Profile to attract customers searching for bakeries "near me.